Pet Grooming · Subiaco, WA
The Full Boutique Groom
No dog gets rushed through here.
- 0:17Runtime
- CallumVoice
- 16:9 · 9:16 · 1:1Cuts
- IncludedCaptions
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Fringe & Fur
Boutique dog grooming, run like a hair salon. Subiaco.
The script
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On-screen supers
The end card
Fringe & Fur
Boutique dog grooming, run like a hair salon. Subiaco.
Book at fringeandfur.com.au
What Fringe & Fur got
Fringe & Fur is a four-person boutique dog grooming salon on Bower Lane in Subiaco, run the way owner Chloe Fenn ran a hairdressing chair for fifteen years before she retrained: a consult before the clippers, one dog on the table at a time, and a finish she checks the way she used to check a fringe in the mirror. Ten services span a free style consult through wash-and-blow-dry, full boutique grooms ($115 to $265), de-shedding, nails and ears, matted coat recovery and a three-visit puppy programme, alongside a retail…
The system behind it
Chair & Deposit Beyond the three agents, the pack adds bookings taken with a deposit, the actual protection behind the 24-hour cancellation policy, gift vouchers sold online off the retail wall, and rebooking… Open the working demo→The agents
- Receptionist Agent Basic answers every call outside Tuesday-to-Saturday hours: before 8am, after close, and all day Sunday and Monday, when today it goes to voicemail with a callback promised for Tuesday morning. It books straight into the calendar or takes a proper message and still flags anything urgent for Chloe. Wired to /book. A call left Saturday afternoon is booked by Sunday night, not sitting silent for two days.
- Appointment Setter Professional runs the booking-form-then-callback loop end to end, so a client picks a time themselves instead of waiting on Ruby to ring back, then sends SMS reminders against the 24-hour cancellation policy that protects a two-and-a-half-to-four-hour table slot, and offers a freed slot to a waitlist on the Saturday list a review already calls fast-filling. Wired to /book and /pricing, where the packages sit. Ruby sees a filled calendar with reminders already sent, not a stack of people to call back.
- Review Requester Basic sends a short review request by SMS or email once a groom is collected, one follow-up if there is no response, and flags an unhappy owner to Chloe privately first rather than routing them to Google, backing the seven-day fix guarantee already on the site. Wired to /reviews, which already groups feedback by service. Chloe sees a private flag before anything public, and a steadier run of new reviews landing under each service.
Kept running on the Website + Custom Agent plan, with the agents scoped and quoted per workflow.
The first month of social, October 2026
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instagram
39 posts written and rendered for the month, six shown.
- 1Send an enquiryAbout three minutes
- 2Choose a timeFree assessment
- 3Complete your briefAfter booking
Tell us what you have in mind.
You have seen what we can do. Tell us what would make the biggest difference to your business, and we will help you choose a useful starting point.
About three minutes. No account needed.
No obligation to book or buy.
Want to talk it through? Send this enquiry first, then choose a time for your free assessment.
See the full suite for Fringe & Fur
The film is one part of it. The website, the system behind the bookings, the agents and the first month of social were all built from the same brief, and the whole suite is quoted up front after a needs assessment.
More films
Every film
Demonstration campaign for a fictional Australian business, produced end-to-end by Automated Australia. Phone numbers are reserved fictional ranges.