Software & Apps

When off-the-shelf can't do it, we build it.

Internal tools, customer apps, full SaaS products — engineered, documented, and handed to you. No templates. No lock-in. No "that's not possible."

$499Scripts & automation, from
$2,500Internal tools, from
$9,999Apps & SaaS, from
100%Yours — code & data

How much does custom software cost in Australia?

Scripts and small automations start at $499, internal tools from $2,500, and full web or mobile apps and SaaS products from $9,999. Every build is handed over with complete ownership of the code and the data, with no lock-in and no ongoing licence required.

[ 01 ]   The difference

Most agencies stop at the website.
We keep going.

Most agencies

Anything deeper than a brochure site is "out of scope." You get sent to a second vendor, then a third — and they don't talk to each other.

Automated Australia

We build the systems that actually run the business — and a senior partner bench with decades of enterprise engineering means almost nothing is genuinely off the table.

[ 02 ]   What we build

From a script that saves your week
to a product you can sell.

01 / Internal

Tools & dashboards

The admin panel, the ops board, the thing your team lives in all day — built around your workflow, not a SaaS company's.

02 / Customer

Apps & portals

Booking systems, member areas, client portals and marketplaces that customers actually want to use.

03 / Product

SaaS & MVPs

Got an idea? We take it from napkin to launched product — validated fast, built to scale when it works.

04 / Mobile

iOS & Android apps

Native-quality mobile apps, in your customers' pockets and on your terms.

05 / Automation

Scripting & automation

The repetitive work that eats your week, turned into a script that runs while you sleep. It's how we run our own studio.

06 / Integration

API & systems

Make your tools finally talk to each other — clean integrations between the platforms you already pay for.

07 / Legacy

Modernise & migrate

Drag the old system into this decade without losing a record. Careful migrations, nothing left behind.

08 / Commerce

E-commerce & stores

Online stores, secure checkout and payment-connected workflows wired straight into your back office.

09 / Intelligence

AI features & copilots

Chat, search, recommendations and automation built into the product itself — not bolted on after. The AI layer your competitors will add in two years.

[ 03 ]   A look inside

Software you'd actually
want to use.

Scroll through five real build types — ops dashboard, booking portal, SaaS product, mobile app, and e-commerce — all designed around the people who live in them.

Try the live system demos

01 / Internal Tools

The admin panel your team
lives in all day.

Built around your workflow, not a SaaS company's. Real-time job boards, KPI dashboards, crew scheduling — everything your ops team needs in one place, minus the 14-tab workaround.

Custom data model Role permissions Live updates Mobile-ready
02 / Customer Portals

Booking systems customers
actually want to use.

Booking portals, member areas, and client dashboards — designed for the people using them. Clean, fast, and branded. Customers self-serve, your team stops fielding phone calls.

Online booking Member accounts Email reminders Payment gates
03 / SaaS & MVPs

From napkin to
launched product.

Validated fast. Built to scale when it works. Multi-tenant architecture, subscription billing, usage tracking — the infrastructure that makes a product a business, not just an app.

Multi-tenant Stripe Billing Usage metering Auth & teams
04 / Mobile Apps

Native-quality apps
in your customers' pockets.

iOS and Android apps built the right way — not web wrappers. Push notifications, offline mode, camera and GPS — the full device feature set, working the way your customers expect.

iOS & Android Push notifications Offline mode App Store ready
05 / E-commerce

Online stores wired straight
into your back office.

Secure checkout, payment processing, inventory tracking, and fulfilment — all connected. Every order goes directly into your operations system. No manual re-entry, no "did that order go through?" at 9pm.

Stripe Checkout Inventory sync Order fulfilment Back-office wired
[ 04 ]   How we hand it over

We build it to be
handed over.

Every system we build is documented, observable and yours. Walk away tomorrow and it still runs — no hostage hosting, no secret config, no "only we can touch it." Reversible by default isn't a slogan here; it's how the code is written.

A custom internal tool built by Automated Australia
[ 05 ]   Indicative pricing

Scoped to the brief.
Priced before we start.

Software is quoted, never guessed. These are starting points — your exact figure is confirmed in writing before a line is written.

Scripts & process automation from $499 One-off jobs that kill a recurring manual task. The lump sum is a deposit toward your build — the final price is scoped to the work and confirmed in writing before we start. Add $499 deposit to order →
Internal tool / admin dashboard from $2,500 Built around your workflow and your team. The lump sum is a deposit toward your build — the final price is scoped to the work and confirmed in writing before we start. Add $2,500 deposit to order →
Web or mobile app from $9,999 Customer-facing, scoped per feature set. The lump sum is a deposit toward your build — the final price is scoped to the work and confirmed in writing before we start. Add $9,999 deposit to order →
SaaS product / enterprise system scoped Napkin to launched — start with a scoping call. Scope it with us →
  1. 1Send an enquiryAbout three minutes
  2. 2Choose a timeFree assessment
  3. 3Complete your briefAfter booking

Tell us what you have in mind.

You have seen what we can do. Tell us what would make the biggest difference to your business, and we will help you choose a useful starting point.

About three minutes. No account needed.
No obligation to book or buy.

Prefer email? Talk to Jesse ↗

Want to talk it through? Send this enquiry first, then choose a time for your free assessment.

Have an idea — or a mess of spreadsheets?

Tell us the problem. We'll tell you whether software is even the right answer (sometimes it isn't — and we'll say so), then scope it cleanly.