Software & Apps

When off-the-shelf can't do it, we build it.

Internal tools, customer apps, full SaaS products — engineered, documented, and handed to you. No templates. No lock-in. No "that's not possible."

$499Scripts & automation, from
$2,500Internal tools, from
$9,999Apps & SaaS, from
100%Yours — code & data
[ 01 ]   The difference

Most agencies stop at the website.
We keep going.

Most agencies

Anything deeper than a brochure site is "out of scope." You get sent to a second vendor, then a third — and they don't talk to each other.

Automated Australia

We build the systems that actually run the business — and a senior partner bench with decades of enterprise engineering means almost nothing is genuinely off the table.

[ 02 ]   What we build

From a script that saves your week
to a product you can sell.

01 / Internal

Tools & dashboards

The admin panel, the ops board, the thing your team lives in all day — built around your workflow, not a SaaS company's.

02 / Customer

Apps & portals

Booking systems, member areas, client portals and marketplaces that customers actually want to use.

03 / Product

SaaS & MVPs

Got an idea? We take it from napkin to launched product — validated fast, built to scale when it works.

04 / Mobile

iOS & Android apps

Native-quality mobile apps, in your customers' pockets and on your terms.

05 / Automation

Scripting & automation

The repetitive work that eats your week, turned into a script that runs while you sleep. It's how we run our own studio.

06 / Integration

API & systems

Make your tools finally talk to each other — clean integrations between the platforms you already pay for.

07 / Legacy

Modernise & migrate

Drag the old system into this decade without losing a record. Careful migrations, nothing left behind.

08 / Commerce

E-commerce & stores

Online stores, secure checkout and payment-connected workflows wired straight into your back office.

09 / Intelligence

AI features & copilots

Chat, search, recommendations and automation built into the product itself — not bolted on after. The AI layer your competitors will add in two years.

[ 03 ]   A look inside

Software you'd actually
want to use.

Scroll through five real build types — ops dashboard, booking portal, SaaS product, mobile app, and e-commerce — all designed around the people who live in them.

Ops Dashboard
48Jobs
$214,800MTD
94%On sched
JobSiteStatus
J-0412Hartley StActive
J-0411Pacific HwyActive
J-0410Coronation DrReview
01 / Internal Tools

The admin panel your team
lives in all day.

Built around your workflow, not a SaaS company's. Real-time job boards, KPI dashboards, crew scheduling — everything your ops team needs in one place, minus the 14-tab workaround.

Custom data model Role permissions Live updates Mobile-ready
Book an Appointment
Mon19
Wed21
Thu22
Fri23
9:00Your booking
10:30Dr PatelBook
11:00Dr ChenBook
02 / Customer Portals

Booking systems customers
actually want to use.

Booking portals, member areas, and client dashboards — designed for the people using them. Clean, fast, and branded. Customers self-serve, your team stops fielding phone calls.

Online booking Member accounts Email reminders Payment gates
FlowDesk
Pro
Good morning, Tom.
Response rate
91%
MRR
$8,420
Seats
6/10
03 / SaaS & MVPs

From napkin to
launched product.

Validated fast. Built to scale when it works. Multi-tenant architecture, subscription billing, usage tracking — the infrastructure that makes a product a business, not just an app.

Multi-tenant Stripe Billing Usage metering Auth & teams
9:41
TradeTrack
G'day, Sam
Today's jobs
6
Pending
2
Hartley St install
9:00 AM
Home
Jobs
Profile
04 / Mobile Apps

Native-quality apps
in your customers' pockets.

iOS and Android apps built the right way — not web wrappers. Push notifications, offline mode, camera and GPS — the full device feature set, working the way your customers expect.

iOS & Android Push notifications Offline mode App Store ready
Coastal Supply Co.
$38,420Revenue
142Orders
Pro Kit Bundle
A$249
Safety Cert Pack
A$89
05 / E-commerce

Online stores wired straight
into your back office.

Secure checkout, payment processing, inventory tracking, and fulfilment — all connected. Every order goes directly into your operations system. No manual re-entry, no "did that order go through?" at 9pm.

Stripe Checkout Inventory sync Order fulfilment Back-office wired
[ 04 ]   How we hand it over

We build it to be
handed over.

Every system we build is documented, observable and yours. Walk away tomorrow and it still runs — no hostage hosting, no secret config, no "only we can touch it." Reversible by default isn't a slogan here; it's how the code is written.

A custom internal tool built by Automated Australia
[ 05 ]   Indicative pricing

Scoped to the brief.
Priced before we start.

Software is quoted, never guessed. These are starting points — your exact figure is confirmed in writing before a line is written.

Scripts & process automation from $499 One-off jobs that kill a recurring manual task. The lump sum is a deposit toward your build — the final price is scoped to the work and confirmed in writing before we start. Add $499 deposit to order →
Internal tool / admin dashboard from $2,500 Built around your workflow and your team. The lump sum is a deposit toward your build — the final price is scoped to the work and confirmed in writing before we start. Add $2,500 deposit to order →
Web or mobile app from $9,999 Customer-facing, scoped per feature set. The lump sum is a deposit toward your build — the final price is scoped to the work and confirmed in writing before we start. Add $9,999 deposit to order →
SaaS product / enterprise system scoped Napkin to launched — start with a scoping call. Scope it with us →

Have an idea — or a mess of spreadsheets?

Tell us the problem. We'll tell you whether software is even the right answer (sometimes it isn't — and we'll say so), then scope it cleanly.