Pet Grooming · Subiaco, WA
The suite for
Fringe & Fur
Fringe & Fur is a four-person Subiaco grooming salon built by a hairdresser who swapped clients for dogs, where every coat gets the same consultation, the same one-dog-at-a-time attention and the same finish she used to give a haircut. The ad, “The Full Boutique Groom”, opens on: “No dog gets rushed through here.”
- 22Pages built
- 39Posts written
- 1Ad film
- 3Agents
Part 01
The ad film
The Full Boutique Groom, 0:17, voiced by Callum.
No dog gets rushed through here.
The script, the supers and the brandThis cut is not loading right now.
Fringe & Fur
Boutique dog grooming, run like a hair salon. Subiaco.
Part 02
The website
Bespoke tier, 22 pages, high-end-visual-design design lane.
Written for a pet grooming in Subiaco, WA, not filled in from a template. The same palette and type carry through the social posts and the film supers.
Open the live site
Part 03
The system and the agents
Chair & Deposit
Beyond the three agents, the pack adds bookings taken with a deposit, the actual protection behind the 24-hour cancellation policy, gift vouchers sold online off the retail wall, and rebooking…
Open the working demo| Agent | Tier | Monthly |
|---|---|---|
| Receptionist Agent answers every call outside Tuesday-to-Saturday hours: before 8am, after close, and all day Sunday and Monday, when today it goes to voicemail with a callback promised for Tuesday morning. It books straight into the calendar or takes a proper message and still flags anything urgent for Chloe. Wired to /book. A call left Saturday afternoon is booked by Sunday night, not sitting silent for two days. | Basic | $350 |
| Appointment Setter runs the booking-form-then-callback loop end to end, so a client picks a time themselves instead of waiting on Ruby to ring back, then sends SMS reminders against the 24-hour cancellation policy that protects a two-and-a-half-to-four-hour table slot, and offers a freed slot to a waitlist on the Saturday list a review already calls fast-filling. Wired to /book and /pricing, where the packages sit. Ruby sees a filled calendar with reminders already sent, not a stack of people to call back. | Professional | $650 |
| Review Requester sends a short review request by SMS or email once a groom is collected, one follow-up if there is no response, and flags an unhappy owner to Chloe privately first rather than routing them to Google, backing the seven-day fix guarantee already on the site. Wired to /reviews, which already groups feedback by service. Chloe sees a private flag before anything public, and a steadier run of new reviews landing under each service. | Basic | $350 |
Rates are AUD ex GST for the tier each agent sits in. Agents are scoped per workflow, so your own build is quoted up front after a needs assessment. How the tiers work →
Part 04
The social month
39 posts for October 2026, six shown.
Written about the work this business actually does, rendered in its own palette and type. Kept running on the Website + Custom Agent plan at $350 a month, which also covers hosting, monitoring and changes to the site.
How the packs work-
instagram A free ten-minute chat about the cut, the coat and what is realistic, before anything is booked. 1. Meet your dog on the salon floor, not on…
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gbp A free ten-minute chat about the cut, the coat and what is realistic, before anything is booked. Book a style consult. Call (08) 5550 0140.…
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instagram A free ten-minute chat about the cut, the coat and what is realistic, before anything is booked. Fringe & Fur is a fictional demonstration b…
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facebook A free ten-minute chat about the cut, the coat and what is realistic, before anything is booked. Fringe & Fur is a fictional demonstration b…
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gbp Do I need a consult before my first groom? No, but most people are glad they did it. It takes ten minutes and means the price you are quoted…
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instagram How is this different to a wash and blow-dry? No water. It is for a coat that is clean but flat or lightly knotted, not a dirty one. Fringe…
First 90 days
The first ninety days for Fringe & Fur
The order the four parts were built in, and the order yours would be.
- Launch week
Calls before opening, after close and on Sunday or Monday are answered and booked, not left on voicemail until Tuesday
- First month
A cancelled full-groom slot is offered to the waitlist automatically, not chased by Ruby on the phone
- Day 90
Blow-dry Bar Card and Double Coat Season Pass rebookings go out on their own schedule, and new reviews are landing under each service on /reviews
The quote
Price a suite for your pet grooming business
Question one is already answered. Five more, then read the email before you send it.
- 1Send an enquiryAbout three minutes
- 2Choose a timeFree assessment
- 3Complete your briefAfter booking
Tell us what you have in mind.
You have seen what we can do. Tell us what would make the biggest difference to your business, and we will help you choose a useful starting point.
About three minutes. No account needed.
No obligation to book or buy.
Want to talk it through? Send this enquiry first, then choose a time for your free assessment.
Want this for a real pet grooming?
Book the free assessment and we will work out which of the four parts you need first. One written scope, one price, agreed before anything starts.
Demonstration campaign for a fictional Australian business, produced end-to-end by Automated Australia. Phone numbers are reserved fictional ranges.