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Physiotherapist · Norwood, SA

The Sock Final Boss

One sock, again. Same fight, every single morning.

  • 0:31Runtime
  • HamishVoice
  • 16:9 · 9:16 · 1:1Cuts
  • IncludedCaptions

The script

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On-screen supers

The end card

Second Creek Physiotherapy

Make it boring again. Norwood, Adelaide.

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What Second Creek Physiotherapy got

Second Creek Physiotherapy is a five-person clinic in Norwood, Adelaide's inner east, opened by Bridie Callanan in 2016 on a plain premise: fewer appointments, each one longer and better used, with a written estimate of how many visits a plan will take instead of an open-ended course. Three physiotherapists and an accredited exercise physiologist see a mix of desk workers, older residents managing stairs and their own weekly shop, club sport from Magill to Trinity Gardens, and a steady run of post-surgical knees and shoulders. Sam runs the front desk…

The website

Second Creek Physiotherapy website, home page, desktopSecond Creek Physiotherapy website, an inner page, desktopSecond Creek Physiotherapy website, home page, mobile
  • BespokeTier
  • 23Pages built
  • minimalist-uiDesign lane
Open the live demo site

The system behind it

Clinic Front Desk Beyond the three agents, it adds the smart-triage booking the Appointment Setter books into, digital intake ahead of a first appointment so less gets filled in at the desk, and… Open the working demo

The agents

  • Receptionist Agent Basic answers every call before 7:00am, after closing and on Sunday, when the clinic currently sends the caller to voicemail for a next-working-day return. It books straight into the calendar or takes a proper message. Wired to /book. A call at 8:00pm on a Sunday is booked before Sam opens the desk Monday, not waiting in voicemail.
  • Appointment Setter Professional runs the cancellation list Sam currently works by memory and phone: SMS reminders against the clinic's own four-hour cancellation window, and a freed slot offered straight to the waitlist the moment someone cancels, instead of Sam ringing round to fill it. Wired to /book and /faq, where the cancellation policy is explained. The two to three business day wait for a new appointment starts closing from freed slots that used to sit empty.
  • FAQ Assistant Basic is trained on the referral, rebate, HICAPS and claiming detail the clinic already wrote a guide to explain, Medicare care plans, DVA, ReturnToWorkSA, private health fund gaps, and answers it at any hour, handing anything it cannot answer to Sam with the question attached. Wired to /faq and /guides/rebates-and-referrals. Sam runs the HICAPS terminal without fielding the same three questions between transactions.

Kept running on the Website + Custom Agent plan, with the agents scoped and quoted per workflow.

  1. 1Send an enquiryAbout three minutes
  2. 2Choose a timeFree assessment
  3. 3Complete your briefAfter booking

Tell us what you have in mind.

You have seen what we can do. Tell us what would make the biggest difference to your business, and we will help you choose a useful starting point.

About three minutes. No account needed.
No obligation to book or buy.

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Want to talk it through? Send this enquiry first, then choose a time for your free assessment.

See the full suite for Second Creek Physiotherapy

The film is one part of it. The website, the system behind the bookings, the agents and the first month of social were all built from the same brief, and the whole suite is quoted up front after a needs assessment.