Home Ad films Shoulders Belong Down Here

Massage Therapist · Maroochydore, QLD

Shoulders Belong Down Here

Tension had crept up to his ears.

  • 0:30Runtime
  • CallumVoice
  • 16:9 · 9:16 · 1:1Cuts
  • IncludedCaptions

The script

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On-screen supers

The end card

Shoulders belong down here.

Remedial massage in Maroochydore, fixed appointment lengths, HICAPS on the spot.

Book at plumblinemassage.com.au

What Plumb Line Remedial Massage got

Plumb Line Remedial Massage is a five-person remedial clinic in a converted character home in Maroochydore, run by Naomi Whitfield since 2015 on a plain premise: the whole booked appointment goes on the body that walked in, and every first visit opens with a real conversation, not a form filled in standing up at reception. About six in ten clients are desk workers on a standing fortnightly or monthly booking, roughly 340 people, held to their regular therapist and time slot wherever the roster allows. Dean, the clinic coordinator, runs…

The website

Plumb Line Remedial Massage website, home page, desktopPlumb Line Remedial Massage website, an inner page, desktopPlumb Line Remedial Massage website, home page, mobile
  • BespokeTier
  • 25Pages built
  • high-end-visual-designDesign lane
Open the live demo site

The system behind it

Clinic Front Desk Beyond the three agents, it adds the smart-triage booking system the Appointment Setter actually books into, the digital intake form the Onboarding Assistant chases, and recall campaigns for the standing… Open the working demo

The agents

  • Receptionist Agent Basic answers every call before opening and after closing, when the clinic currently has nobody on the phone and a booking waits until the next business morning to be confirmed. It books straight into the calendar or takes a proper message, escalating anything urgent to Dean. Wired to /book. Dean opens the desk to a day already booked, not a backlog of overnight calendar requests to check by hand.
  • Appointment Setter Professional runs the standing fortnightly and monthly bookings end to end: self-serve time picks that hold each of the roughly 340 regulars to their usual therapist and slot, SMS reminders against the clinic's own 24-hour cancellation charge, and a freed slot from a late cancellation offered straight to the waitlist instead of sitting empty. Wired to /book and /booking-policy. Dean sees the week filled without chasing reschedules by phone.
  • Onboarding Assistant Professional chases the health history form on /new-client-forms before a new client's first appointment, so the ten minutes on the day stays the conversation Naomi built the clinic around rather than paperwork done standing up. Wired to /new-client-forms. Naomi and Dean see who has completed intake and who still needs a nudge before they arrive.

Kept running on the Website + Custom Agent plan, with the agents scoped and quoted per workflow.

  1. 1Send an enquiryAbout three minutes
  2. 2Choose a timeFree assessment
  3. 3Complete your briefAfter booking

Tell us what you have in mind.

You have seen what we can do. Tell us what would make the biggest difference to your business, and we will help you choose a useful starting point.

About three minutes. No account needed.
No obligation to book or buy.

Prefer email? Talk to Jesse ↗

Want to talk it through? Send this enquiry first, then choose a time for your free assessment.

See the full suite for Plumb Line Remedial Massage

The film is one part of it. The website, the system behind the bookings, the agents and the first month of social were all built from the same brief, and the whole suite is quoted up front after a needs assessment.