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Dance School · Nightcliff, NT

Technique to Stage

Praise doesn't fix a plié.

  • 0:15Runtime
  • CallumVoice
  • 16:9 · 9:16 · 1:1Cuts
  • IncludedCaptions

The script

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On-screen supers

The end card

Tideline Dance Academy

Technique that carries to the stage.

Book a free trial class

What Tideline Dance Academy got

Tideline Dance Academy is an owner-run ballet, jazz, contemporary and hip hop school in Nightcliff, Darwin, teaching barre-first technique to more than 180 dancers a term, from three-year-old tiny tots to a senior RAD-aligned exam stream, then staging every one of them in a real theatre each November, the thirteenth season since Marina Doyle opened the studio in 2013. Co-director Daniel Okafor runs jazz and contemporary, Isla Fenwick coordinates the exam stream and Keanu Bercasio leads hip hop and tiny tots, while Chelsea Nguyen alone runs enrolments, term invoicing and…

The website

Tideline Dance Academy website, home page, desktopTideline Dance Academy website, an inner page, desktopTideline Dance Academy website, home page, mobile
  • BespokeTier
  • 13Pages built
  • high-end-visual-designDesign lane
Open the live demo site

The system behind it

Studio Memberships Beyond the three agents, it adds the timetable and class booking families run themselves on the site, membership and class-pack billing that runs automatically against the four-term calendar instead of… Open the working demo

The agents

  • Lead Capture Agent Basic sits across the enrolment form, phone and email and catches every enquiry outside the studio's class-hour window, most mornings, every evening after 7:30, and all day Sunday, instead of it sitting unanswered until Chelsea replies next business day. Wired to /enrol. Chelsea opens the desk to a logged, acknowledged list, not a backlog to return.
  • Appointment Setter Professional books the free trial class itself, the exact moment a family decides to try Tideline, matches a dancer to the right style and grade, sends a reminder ahead of it, and offers a spot in a popular grade to a waitlist the moment one frees up instead of leaving it empty. Wired to /enrol and the service pages families arrive from, /services/ballet-technique through to /services/hip-hop. A trial books itself the second a parent says yes.
  • Onboarding Assistant Professional runs the paperwork between a trial and a dancer actually enrolled: medical and emergency contact details, the uniform order once a family commits, and, once a term, the concert forms, costume sizing and permission slips the November season needs, chasing whatever is outstanding instead of Chelsea tracking it by hand. Wired to /enrol and /guides/concert-season. Chelsea sees who is onboarded and who has stalled, not a spreadsheet.

Kept running on the Website + Custom Agent plan, with the agents scoped and quoted per workflow.

  1. 1Send an enquiryAbout three minutes
  2. 2Choose a timeFree assessment
  3. 3Complete your briefAfter booking

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See the full suite for Tideline Dance Academy

The film is one part of it. The website, the system behind the bookings, the agents and the first month of social were all built from the same brief, and the whole suite is quoted up front after a needs assessment.

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