Pet Groomer · Belconnen, ACT
The suite for
Mophead Dog Grooming
Mophead is a four-groomer Belconnen salon that books fewer dogs a day so every coat gets the time it actually needs, and no dog is ever left in a cage under a dryer. The ad, “The Walking Mop”, opens on: “Felted, matted, mistaken for the mop.”
- 22Pages built
- 39Posts written
- 1Ad film
- 3Agents
Part 01
The ad film
The Walking Mop, 0:31, voiced by Callum.
Felted, matted, mistaken for the mop.
The script, the supers and the brandThis cut is not loading right now.
Mophead Dog Grooming
A groom shaped around the dog, not the clock. Belconnen.
Part 02
The website
Bespoke tier, 22 pages, design-taste-frontend design lane.
Written for a pet groomer in Belconnen, ACT, not filled in from a template. The same palette and type carry through the social posts and the film supers.
Open the live site
Part 03
The system and the agents
Chair & Deposit
Beyond the three agents, it adds deposits on the booking itself, gift vouchers sold online, and rebooking nudges timed per service, which is exactly the four-week wash, six-week tidy-up, twelve-week…
Open the working demo| Agent | Tier | Monthly |
|---|---|---|
| Receptionist Agent answers every call and message before 7:30am, after 4:30pm, Saturday afternoon and all Sunday, when a caller today reaches voicemail and waits until the next working day. It books straight into the calendar or takes a proper message, and still escalates anything urgent to a real person. Wired to /book. Nadia opens Monday to a filled diary, not a stack of calls to return. | Basic | $350 |
| Appointment Setter runs the booking end to end: a customer picks their own slot instead of waiting on Nadia's next-morning callback, SMS reminders go out ahead of every long full-groom booking to protect the slot against the twenty-four-hour cancellation window, and reschedules are handled in chat rather than by phone. Wired to /book. A cancelled table gets offered to a waitlist instead of sitting empty. | Professional | $650 |
| FAQ Assistant is trained on the thirteen questions the site already answers in writing: pricing ranges by size and coat, the cage-dryer policy, cancellation terms, parking, anxious and aggressive dogs, and why cats are not taken on. Wired to /faq and /pricing. Whoever is at the desk, mid-bath or mid-puppy-visit, stops fielding the same dozen questions between jobs. | Basic | $350 |
Rates are AUD ex GST for the tier each agent sits in. Agents are scoped per workflow, so your own build is quoted up front after a needs assessment. How the tiers work →
Part 04
The social month
39 posts for October 2026, six shown.
Written about the work this business actually does, rendered in its own palette and type. Kept running on the Website + Custom Agent plan at $350 a month, which also covers hosting, monitoring and changes to the site.
How the packs work-
instagram A free fifteen-minute look at your dog's coat so the price and the plan are agreed before any groom starts. 1. Meet your dog in the courtyar…
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gbp A free fifteen-minute look at your dog's coat so the price and the plan are agreed before any groom starts. Book a coat check. Call (02) 555…
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instagram Do I need a coat check before my first groom? No, but most people are glad they did it. It takes fifteen minutes and it means the price you…
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facebook Do I need a coat check before my first groom? No, but most people are glad they did it. It takes fifteen minutes and it means the price you…
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gbp Do I need an appointment for nails? Not on a Tuesday, Wednesday or Thursday between ten and midday. Any other time it is better to ring firs…
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instagram Will a tidy shorten my dog's coat? Only around the eyes, feet and rear. The body length stays exactly where it is. Mophead Dog Grooming is a…
First 90 days
The first ninety days for Mophead Dog Grooming
The order the four parts were built in, and the order yours would be.
- Launch week
Calls before 7:30am, after 4:30pm, Saturday afternoon and Sunday are answered and booked, not left on voicemail
- First month
Full-groom bookings carry a deposit, and a freed table goes to a waitlist instead of sitting empty
- Day 90
Wash, tidy-up, full-groom and de-shedding rebookings go out on their own per-service rhythm, not remembered at the front desk
The quote
Price a suite for your pet groomer business
Question one is already answered. Five more, then read the email before you send it.
- 1Send an enquiryAbout three minutes
- 2Choose a timeFree assessment
- 3Complete your briefAfter booking
Tell us what you have in mind.
You have seen what we can do. Tell us what would make the biggest difference to your business, and we will help you choose a useful starting point.
About three minutes. No account needed.
No obligation to book or buy.
Want to talk it through? Send this enquiry first, then choose a time for your free assessment.
Want this for a real pet groomer?
Book the free assessment and we will work out which of the four parts you need first. One written scope, one price, agreed before anything starts.
Demonstration campaign for a fictional Australian business, produced end-to-end by Automated Australia. Phone numbers are reserved fictional ranges.