Lateral — Design & Advertising Agency

The obvious answer is somebody else's problem.

Every brief that lands on our desk gets exactly one question: what if we went the other way? We've won 14 industry awards, launched 3 campaigns that made the evening news, and once convinced a client that their worst product was their best story. (It was.)

What We Do

Our Offer

01 — Brand

Brand Identity

Logo to language. We build identities that refuse to blend in — because invisible brands are a waste of everyone's time.

143 brands built

02 — Digital

Digital & Web

Sites that sell, platforms that persuade. We build digital experiences where every pixel pulls its weight.

2.4× avg. conversion lift

03 — Campaign

Campaign & ATL

Full-funnel campaigns from concept to media buy. Memorable, measurable, occasionally controversial — always intentional.

18 campaign awards

Selected Work

Case Studies

Brand

Volta Energy

Rebranding a battery startup as a cultural movement. 9 months, 4 continents, one very good idea.

Digital

Meridian Health

A wellness platform that patients actually enjoy using. UX that earned a Healthcare Design Award.

Campaign

Noir Coffee Co.

Out-of-home campaign that turned a local roaster into a national conversation. 87M impressions.

Brand

Drift Athletic

Built the brand from the ground up — naming, mark, motion. Now stocked in 340 retailers.

By Discipline

Our Work, Filtered

The Lateral Way

How We Think

Refuse the obvious

The first idea in any room is the most obvious one. We skip it on principle. The second idea is where it starts to get interesting.

Make the constraint the idea

A tight budget, a weird brief, a product that does something unsexy — these aren't problems. They're the brief inside the brief. Lateral thinkers look for the gift.

Proof

What Clients Say

Lateral didn't just solve our brief — they rewrote it. The campaign exceeded targets by 340% and two competitors called to ask who made it.

Priya Deshpande

CMO, Volta Energy

The rebrand was worth every dollar. Lateral saw a story in our brand we'd been sitting on for six years.

Tom Wheatley

Founder, Drift Athletic

They told us our most annoying product feature was actually the whole story. They were right. It went viral.

Clara Noboa

Head of Marketing, Meridian Health

The Noir campaign ran for 14 weeks. We got 87 million impressions and sold out four times. Lateral thinks differently — and it shows.

James Ó'Briain

CEO, Noir Coffee Co.

Got a brief?

Good. We love a problem. Drop us a line and let's find out what happens when you think sideways.

Brief Us

hello@lateral.studio +61 7 3456 7890 Level 5, 120 Queen Street, Brisbane QLD 4000